Udda is a not so ordinary coliving brand that’s passionate about going beyond to create innovative and sustainable living spaces, making use of waste space and collaborating with top architectures and designers. For those who values community but also their individuality. It all began with a profound frustration over the challenging housing circumstances that many young adults face in urban areas across Sweden. We created a brand platform, name, brand identity, imagery and messaging that expressed the brand in a more accurate way.